Design has the power to transform realities, and sustainability demands we act now. At Lúcid, we believe in this deeply. That’s why we created Circular Table — a unique gathering format that brings together reflection, strategy, and a shared commitment to shaping the future.

On March 13th, Donosti hosted a new edition of this special experience. Around one circular table, we gathered business leaders, innovation profiles, and changemakers. The goal: to step out of the usual business routines and spark meaningful conversations about the challenges we face through the lens of design and sustainability.

Rethinking the Way We Connect

Circular Table is built on a clear premise: to create the right environment for the kind of ideas that don’t fit inside a typical meeting room. Far from traditional event formats, it’s about sharing from experience, questioning the status quo, and aligning around purpose.

There are no speakers or audiences. Just people who believe that design can — and must — play a central role in sustainable transformation. Together, we reflect on themes like circularity, the strategic value of design, how to balance business with sustainability, and the conscious use of technology.

Design as a Catalyst for Change

At Lucid_, we see design not just as aesthetics, but as a strategic tool to tackle complex challenges. Circular Table offers a space to listen and learn how other companies are approaching this transition — what’s working, what’s not, and where the real opportunities lie.

It’s less about finding perfect answers and more about asking powerful questions. And it’s in that exchange of perspectives that new paths forward emerge.

We Keep the Table Turning

Circular Table doesn’t stop here. The next edition will take place in Barcelona, where we’ll once again bring together voices that inspire, challenge, and propose. Because sustainability isn’t a destination — it’s an ongoing conversation. And design is our most powerful tool to keep that conversation moving.