At Lucid_, strategic innovation, industrial design and experience-driven creativity are the foundation to everything that we do.

We provide with the ideas, methods, and mindset to move beyond business-as-usual.

Grounded in research and fuelled by feedback, we set our strategy and follow through: from business model innovation, to go-to-market global strategy. From zero to hero. Ordinary is out of the question. Each solution has its own unique process and story. Naturally, we do it sustainably.

We are technical through and through.

Yet, we're playful in how we explore and execute design. Strategy races through our brains, creativity runs through our veins. And we rarely sit still. We are restless curators of change who believe in people-centered, future-focused innovation to design a thriving world. 
Too important to not play hard. Experience-driven, creatively made.

Our industrial design projects have shaped who we are and speak for us.

Each project and client gave us something we didn’t have before. They make us greater, more empathic, more determined. Today, we create unique, sustainable design experiences for people, not users. Products that the planet and the future will love and global brands believe in to convey their values.