It's Logic

Excellent usability in the first flat bottle on the market
CHALLENGE

CHALLENGE
Creating a generation of attractive, functional, and honest products for a more sustainable life
Developing the new brand, designing the first product, and launching a crowdfunding campaign to raise funds for manufacturing costs.
PROCESS
Design focused on excellent usability, setting this iconic bottle apart.
We conducted a comprehensive study of usability, technology, and existing market solutions to develop a generation of products that are unique, aesthetically recognizable, highly functional, and aligned with a sustainable supply chain.
RESULT
Market launch of a purpose-driven company and its flagship product.
The final outcome of this entire process is a product unlike anything the market had seen before. The product was launched through the Indiegogo crowdfunding platform, where it surpassed its initial goal by over 900%, successfully validating its market potential.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Industrial design and engineering
  • Design for manufacturing
  • Conceptual design
  • Sustainability and circularity
  • Usability and ergonomics
ACHIEVEMENTS
  • +900% funding Exceeded expectations on Indiegogo.
  • Exclusive design A unique flat aluminum bottle in the market.
  • Plastic-free Takeaway bottle without any plastic components.
  • Vegan cover Designed with vegan leather covers for the bottles.
  • Circular economy Incorporation of sustainable economic principles.
We accelerated the start-up, enabling it to launch a successful product in less than a year.
CONTINUE EXPLORING
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YUP

Organizing the urban landscape through micromobility equipment

LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _LET'S WORK TO _

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At Lucid_, we take on commissions that align with our innovative, creative, and human-centered philosophy. We thrive on challenges that demand imagination, technical expertise, and meaningful collaborations to help shape a better future.

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