Silver HT

A new keyboard family to boost the company’s sales
CHALLENGE

CHALLENGE
Bringing together design, user, business, and technology to ensure rapid market implementation
Designing new keyboards presents various challenges: understanding user needs, identifying missing functionalities in current keyboards, analyzing distributor demands, and overcoming technological and manufacturing constraints.
PROCESS
User research and industrial design combined to ensure a successful market launch
We evaluated four technological solutions, validated their usability from the end-user perspective, and designed an optimal experience based on usability, accessibility, and ergonomics criteria.
RESULT
A market-successful product and the precursor of a new generation of devices
The new keyboard family for Silver HT, designed by Lúcid, fulfills a business need. As the sector is booming, the company required a fast and effective solution to secure placement in major retail chains and online channels.
Industrial Design
Industrial Design
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Development and engineering
  • Digital product design UX/UI
  • Industrial design and engineering
  • Design for manufacturing
  • Manufacturing management
  • Hardware and electronics
  • Digital product
  • Sustainability and circularity
ACHIEVEMENTS
  • Best seller‍ Leading product in the company's IT division.
  • +15,000 units Sold globally.
  • 2 models‍ Launched in a simple version and one with a trackpad.
  • 3 color options‍ Available in three different color combinations.
  • Expanded distribution‍ Acquisition of new distributors for the company.
This new set has enabled the company to access new distributors and recover its investment in less than a year.
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