Telefónica

Telefónica's smartwatch for elderly dependents
CHALLENGE

CHALLENGE
Creating an emergency watch with a smartwatch aesthetic
Atam challenges us to design an emergency watch for seniors that is highly durable, easy and quick to use, with long battery life and a minimalist, modern aesthetic.
PROCESS
Research as a key pillar when the target audience is a market minority
The design process was meticulously crafted, focusing on every detail: the depth of the switch, the interplay between two pure geometric shapes (square and circle), and the concavity of the latter, all of which contribute to making this switch a distinctive product.
RESULT
A durable, attractive, and inclusive medical device
The new Atam emergency watch breaks away from the typical medical device aesthetic, embracing a smartwatch-inspired design while retaining all the essential features required for elderly and dependent individuals.
Industrial Design
Phygital
Industrial Design
Phygital
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
0
square meters
0
FLOORS
0
EXPERIENCES
0
PURPOSE
METHODOLOGY

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CAPABILITIES
  • Conceptual design
  • Industrial design and engineering
  • Design for manufacturing
  • Hardware and electronics
  • Software development
ACHIEVEMENTS
  • Electronic ink Low-power display technology.
  • Refined UX‍ Designed for senior user accessibility.
  • Field research‍ Real-world user testing and validation.
The phygital experience is designed for an audience traditionally excluded by technology.
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