DKV

We discovered the health habits of people with disabilities
CHALLENGE

CHALLENGE
Understanding the needs and barriers to healthcare access for people with disabilities
Deepening studies on the habits of people with disabilities to implement quality-of-life improvements while respecting personal and private aspects of their lives
PROCESS
Qualitative and quantitative research to establish a new theoretical framework
Our research activities were designed to gather maximum market knowledge, analyzing various business units and collecting insights on local market needs.
RESULT
Publication of the first report on emotions and needs of people with disabilities
This report provides DKV and organizations dedicated to healthcare with insights into how this demographic perceives their health, as well as their needs and desires for a more fulfilling quality of life.
Strategy
Strategy
Experience
Retail
Industrial & Professional Equipment
Healthcare
Mobility
Consumer Products
Tech & IoT
Sustainability
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square meters
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FLOORS
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EXPERIENCES
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PURPOSE
METHODOLOGY

We designed a tailored methodology for research.

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CAPABILITIES
  • User research
  • Market research
  • Validation and testing
  • Product strategy
  • Customer experience (CX)
ACHIEVEMENTS
  • 15 experts Interviews with 15 healthcare professionals.
  • 30 users Interviews with 30 people with disabilities.
  • 3 facilities Conducted simultaneously across institutions in Spain.
  • +200 interactions Low-impact, high-value methodology.
  • 400 surveys Confirmed hypotheses and uncovered new insights.
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Haier

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ISDIN

Designing the experience for the brand’s first concept store

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